Joe Dahan, the brains behind Joe's Jeans, is a very low-profile designer who presents us with top of the line denim wear. This clothing line will unfold itself naturally as we get to know more about its creator. So who really is Joe Dahan?

Being raised in Morocco and Southern California has given Joe Dahan an impeccable taste for natural beauty. This characteristic is obviously reflected in Joe's Women's Jeans line.

Before Joe's Jean's line came into the market, Joe Dahan had two other clothing lines. In 1998, Joe The Hun was created and was soon followed by his Tops line. Both lines boomed until Dahan committed himself with the denim giant Azteca Productions. He assisted in their Development Division for three years where he was taught the ins and outs of the denim industry while creating ingenious preparations for well-known companies.

He finally released his own denim line in 2001 and was given the support he was longing to receive. His innovative designs are far from the laid-back attitude that he possesses. Being a non-conformist, Joe Dahan refuses to stick with the fad which results to a uniquely beautiful collection.

The denim line started off with just a standard fit during its first year. It then expanded to nine basic types which cater to women of different shapes and sizes. This gave women a wider option for their denims such as the socialite, twiggy and honey. The socialite gives a classic fit that can be worn during parties and even upscale dinners. Twiggy caters to the slim and long-legged women, as the name implies. Honey, on the other hand, is a booty fit for curvaceous women.

The company has been expanding and now boasts its own denim couture which is called the Premium Line. This features hand-stitched and embroidered distressed denim especially made for their A-list patrons.

Joe Dahan chooses to stay out of the limelight so he can concentrate on channeling all his artistic and funky energy into his well-loved pants. Whatever type of denim you choose, you are sure to feel sexier and more fabulous whenever you wear a Joe's Jean.




(Photos : D.R.)