Born from a single thrift-store silkscreen at the turn of the century, Altru Apparel has grown into a dazzling emporium of iconic artisanal tees.

Altru shines with homegrown surfdandy-meets-street designs: cross-hatched pencil drawings tagged with witty quips Français, Navaho warrior-worthy Southwestern motifs, artistically deconstructed flags of the world, and more nautical designs than you can shake a Topsider at. These California-crafted graphics are enchanting scene makers from Stockholm to Tokyo and back to the good ol’ U.S.A.

Following a track record of inspired licensing choices (including Thrasher Magazine, 90s television favorites, and The New York Times), Altru delivers this season with LIFE Magazine and celluloid cartoon classics (Popeye, Ziggy, Beetle Bailey). Coordinated with a mustache and flannel, cardigan and readers, or simply a pair of jeans, Altru Apparel tees top off every look.


(Photos : D.R.)